Back to Basics Campaign
- 14 Mar, 2021
There’s a lot you can achieve with only the essentials. Especially for small businesses that are just starting out and working with a tight budget, getting only the fundamentals makes a lot of sense. This can help you remain flexible and see what works for you, what doesn’t, and what’s worth investing more in.
With this in mind, we created the Back to Basics campaign to give smaller organizations, entrepreneurs, and freelancers an opportunity to get the software they need at a budget-friendly price. We selected essential software products that will help you get started and do everything you need to do without having to pay for features you will not use. The Back to Basics campaign will run twice a year, giving you an opportunity to grab your deal and grow professionally. The next two Back to Basics campaigns will happen in March 2021 and July 2021 respectively.
Who Is Back to Basics for?
The Back to Basics campaign is meant to help out businesses starting out, freelancers, and students. We understand that when you set out on a path for professional independence or learning, you don’t necessarily need all the bells and whistles of expensive software. You want something simple that gets the job done and we have discounted software that is exactly that.
What Basic Software Do You Need?
While it’s clear that every business has its unique needs and goals, there are a few types of basic software pretty much everyone needs. Starting out, security naturally comes first. Every computer needs some sort of antivirus software to keep your devices safe from malware and cyber attacks. Security is definitely an area where you do not want to cut corners and getting licenced software is absolutely crucial.
Right now, Windows 10 is the most popular choice for an operating system for its streamlined simplicity and reliability. Most people are quite familiar with the interface, which goes a long way in terms of improving productivity making teamwork easier. Windows 10 is widely compatible with both paid and free software means it will allow you to retain flexibility in the future and make the most out of the tools you have access to at every stage of your business.
Some type of word processing software is a must, Office Word being the obvious choice for most. In our Back to Basics sale you’ll find Home and Business versions of the software, as well as editions centered around the needs of students and the educational market as a whole.
Work Smarter, Not Harder
While it might be tempting to get expensive licenced software thinking you are investing in your future needs, it’s important to take two things into consideration.
First, you need to ask yourself if the extra money spent on something you do not yet need might be spent more wisely on other parts of your business, or even kept in reserve for security purposes. Yes, investing in the future is a good thing, however it might not be the best thing when you are taking the first steps in building your business.
Second, how certain are you that you will need all the extra features you are paying for? In the business world, things can change quickly and you need to adapt to survive. By purchasing only what you need in the moment, you leave yourself room to grow in the right direction. Chances are you will be more than able to upgrade when you actually need to and the flexibility will more than make up for any perceived extra costs.
The software that is a part of this sale has been selected based on our years of experience with our clients and observation of their needs. As always, if you are looking to purchase several licences at once, please feel free to reach out to us so we can prepare a personalised offer for you.